APPLICATION DESIGN 5-10 Project 2： UI/UX Design Document

WEEK5

Learn

This week's course focused on App function design. We learned to classify and integrate the program functions of basic Apps. Taking the payment page as an example, payment methods, payment time, refund time, etc. are the core functional elements of this page. We need to sort out these necessary functions, remove the inappropriate content at the same time, and consider adding new functions.

After that, we applied this method to the design of new Apps. The current assignment is to analyze the existing functions of Taobao. We need to identify which functions of Taobao can be removed and which new functions can be added. This series of learning and assignments enables us to master the method of analyzing Apps from the perspective of functions, understand the roles of different functions in Apps, and help us plan functions more scientifically when designing new Apps, thus enhancing the user experience.

 Reflection

I have learned a lot from this App function design class. The method of analyzing existing Apps first and then designing new Apps is quite practical. For example, the analysis of payment functions has helped me understand the logical connections between different functions. The analysis of Taobao's functions in the assignment also enabled me to examine applications from the perspectives of user experience and function rationality.

However, I also faced some challenges. Judging whether a function is appropriate and coming up with new functions require experience and an understanding of users' needs. I often got stuck in my own subjective ideas. In the future, I will study users' habits. I also hope that the teacher can share more practical cases in class to broaden our minds.

       WEEK6（public holidays）

WEEK7

Learn

In the class of Week 7, we learned about user research in App design. Regarding how to conduct user research for our own App, the following points are important.

Components of user research:

Personal information such as age, gender, and region, which can help us understand the basic characteristics and preferences of users.

Evaluation of the App's page design, including whether the layout, colors, and icons are aesthetically pleasing and user-friendly.

The types and operating systems of the devices used by users, as this is related to the compatibility of the App.

 The inconveniences encountered by users during the use of the App, such as slow loading and complicated operations.

UI/UX design should be based on the research results. UI focuses on visual presentation, while UX emphasizes interactive experience. The combination of the two can enhance user satisfaction.

 Reflection

I have learned a lot from this lesson. Regarding the user research of the Taobao App, I realize that collecting personal information can help us segment user groups and understand their consumption patterns. Studying the page design can optimize the visual experience and enhance its attractiveness. Knowing about the users' devices can ensure compatibility. Focusing on the inconveniences during use enables us to improve the functions.

However, I also understand that the research needs to be more in-depth and not just stay on the surface issues. In the future, I will design questionnaires and conduct interviews more scientifically to accurately grasp the users' needs.

WEEK8(self-study week)

Taobao Application Design Survey Questionnaire：

Face-to-Face Interview on Taobao Application Design：

WEEK9

Learn

I. Definition and Function

It provides a visual representation of the steps an individual takes to achieve a goal, helping designers comprehensively consider the user experience, cultivate empathy, and identify pain points.

II. Creation Process

Clarify the purpose, conduct user research to collect data, document and visualize the experience, identify and arrange user behaviors, and establish a logical order.

III. Structural Points

Determine the user role, define the goals and steps, clarify the content and functional requirements, pay attention to the factors affecting the experience, and capture and understand user behaviors.

IV. Value Manifestation

Provide a global overview, determine the development priority, and design interactions that promote positive emotions.

V. Best Practices

Refer to user and business objectives, associate with user roles, and clearly list the main steps.

VI. Examples

Examples of user journey maps for travel applications and pet-themed interactive cafes.

VII. Related Resources

Miro templates and video materials for creating user journey maps.

 Reflection

Virtual Journey Portrait of Taobao App Users

1. User Characteristics: Diverse in age, gender, and occupation, loving online shopping and pursuing convenience and discounts.

2. Goals: To purchase desired products to meet the needs of life, work, entertainment, etc.

3. Journey Stages

• Discovering Needs: Needs arise in life or are influenced by advertisements and recommendations.

• Searching and Browsing: Search and browse products on Taobao, compare prices, styles, etc.

• Making a Selection and Decision: Refer to evaluations, sales volumes, etc. to determine the product to purchase.

• Placing an Order and Making a Payment: Fill in the receiving information and choose a payment method to complete the payment.

• Waiting for the Delivery: Pay attention to the logistics information and look forward to the arrival of the product.

• Confirming the Receipt and Giving an Evaluation: Confirm after receiving the product, give a good review if satisfied, and apply for after-sales service if not.

WEEK10

Learn

In the software course design class in the 10th week, the teacher showed us what we need to learn in the next month and the tasks for each week. The teacher said the minor functions of the Software MVP are very important and told us which ones to focus on. The teacher also taught us how to use FIGMA to get ready for UI design work in the future.

 Reflection

After the software course design class, I started to reflect. The teacher talked about the learning content for the next month and the tasks for each week. The teacher also mentioned that the minor functions of the Software MVP are very important and taught us how to use FIGMA. I realized that I didn't pay enough attention to the minor functions before and always focused on the big aspects. I also didn't learn FIGMA in advance. In the future, I will follow the teacher's arrangements, complete the weekly tasks carefully, study FIGMA seriously, focus on the minor functions of the MVP, and get ready for UI design to improve my professional ability.

app virtual user portrait speech：https://youtu.be/yipBdSiIz8c